A fragrance brand created to make iconic luxury-inspired scents more accessible while preserving a sense of sophistication and emotional storytelling.
My role included the creation of the brand name, identity system, packaging design, and overall visual direction. The concept was built around translating recognizable fragrance references into a cohesive brand universe that feels modern, refined, and approachable.
The visual identity focuses on balancing minimalism with elegance, using structured typography, restrained color palettes, and clean packaging architecture to reinforce a premium perception while maintaining accessibility. The brand system was designed to support a growing fragrance portfolio while preserving clarity and consistency across collections.
The packaging emphasizes simplicity and recognition, allowing each fragrance to stand out while maintaining a unified brand presence. Twins & Icons positions fragrance not only as a product, but as an everyday luxury experience shaped through design, storytelling, and accessibility.
